AI Literacy Training for European Companies (EU AI Act Article 4).
Live online AI literacy training for your staff, delivered by Abo-Elmakarem Shohoud, a CTO who builds AI products for a living. Documented, role-based and priced in euros: you get an attendance record for every employee, a short knowledge check, the slide pack and one page of AI-use rules adapted to your policy.
What does Article 4 of the EU AI Act say now?
Article 4 of the AI Act has applied since 2 February 2025. It was later amended by the Digital Omnibus on AI, which entered into force in July 2026. According to the European Commission, AI literacy remains an obligation for providers and deployers of AI systems: they must take measures to support the AI literacy of their staff and of other people who operate or use AI systems on their behalf, taking into account those people’s knowledge, experience, education and training and the context of use. What the amendment changed is that no specific, or “sufficient”, level of AI literacy is mandated, and the Commission and the Member States now take a stronger role in supporting companies, including by publishing practical examples of compliance. The Commission also states that Article 4 does not oblige you to measure employees’ knowledge. Supervision and enforcement sit with national market surveillance authorities, which start enforcing the rules from 2 August 2026, under national penalty rules and in proportion to the case. Sources: the Commission’s AI Literacy Questions & Answers (https://digital-strategy.ec.europa.eu/en/faqs/ai-literacy-questions-answers) and its AI talent, skills and literacy page (https://digital-strategy.ec.europa.eu/en/policies/ai-talent-skills-and-literacy). This is general information, not legal advice; ask your counsel how it applies to you.
Why train staff even though no fixed level is required?
Because the duty to take measures still stands, and because the practical risks do not depend on the law: staff pasting client data into a public chatbot, trusting an invented citation, or using AI for a task your policy forbids. A documented programme shows a regulator, an auditor or a customer that you took reasonable steps, and it gives people the habits that prevent incidents. The Commission notes that sanctions are more likely where an incident can be traced to a lack of training and guidance. For anyone deploying high-risk AI systems, the separate duty to train staff for human oversight also remains in place. This training is framed as good governance that the AI Act expects, not as a certificate that guarantees compliance, because no such certificate exists.
Who is this for?
It is built for the people who have to roll AI literacy out and be able to show it: HR, L&D, compliance and IT leads at European companies of roughly 50 to 1,000 employees whose staff already use ChatGPT, Microsoft Copilot or Claude.
- HR and L&D leads who need a documented programme for everyone, not just the IT team.
- Compliance and data-protection leads who want staff behaviour to match the AI policy on paper.
- IT leads rolling out Copilot, ChatGPT Business or Claude Team who want adoption without shadow AI.
- Companies in EU member states, the UK, Switzerland and Norway, and non-EU companies that serve EU customers.
What does the session cover?
The core follows the topics the Commission lists for an AI literacy programme: a general understanding of AI, your organisation’s role, the risks of the systems in use and what staff actually do with them. Every session is built around your tools and your people’s real tasks, and there is no coding.
- How generative AI works, in plain language: what it is good at, why it is sometimes confidently wrong, and what it cannot know.
- Safe use and data rules: what may and may not go into an AI tool under your plan, personal data and confidentiality, GDPR basics at user level.
- Checking AI output: spotting hallucinations, verifying sources and numbers, and when a human must review before anything is sent.
- Role-specific use cases for HR, finance, sales, marketing, operations, customer service and management, practised on your own examples.
- Your company AI policy: what it says, what to do in grey areas and who to ask.
- A short overview of what the EU AI Act means for ordinary staff, including transparency and human oversight.
What do you receive?
You receive evidence you can file, produced by one person who delivers the sessions live. Nothing here depends on a learning platform.
- An attendance record for each employee: name, date, session and topics covered.
- A short knowledge check at the end of the session, with results per participant if you want them. It is optional, since the law does not require testing.
- The slide pack, for internal use and onboarding of new joiners.
- A one-page set of AI-use rules adapted to your policy (or drafted with you if you do not have one yet).
- Optional: a recording for internal use, and a short follow-up call after 30 days.
Formats and prices
Prices are fixed and published in euros so you can budget before the first call. All sessions are live online over Zoom, Microsoft Teams or Google Meet. GBP and CHF invoicing is available on request.
- Half-day workshop (3–4 hours): from EUR 450, for up to 15 participants.
- Full-day workshop (up to 7 hours, or split into two sessions): from EUR 750.
- Executive one-to-one coaching: EUR 95 per hour.
- Multi-week programmes for larger groups, with several cohorts or role tracks: quoted after a free scoping call.
- Prices exclude VAT where it applies.
Scheduled in your working hours
Karem delivers live online from Cairo, and covers CET and CEST working hours, so sessions run in the morning or afternoon of your day, not his. Larger groups can be split into cohorts on different days.
How booking works
Booking takes a short call and an email. You get a written scope and a fixed quote before you commit to anything.
- 01Free 30-minute scoping call: your tools, your roles, your current AI policy and how many people need training.
- 02Written scope and fixed quote within two working days.
- 03Preparation: exercises built on your examples, under an NDA if you need one.
- 04Live delivery, then the attendance records, knowledge-check results, slide pack and AI-use rules sent to you.
Frequently asked questions
Does Article 4 require training?
Article 4 requires providers and deployers of AI systems to take measures to support the AI literacy of their staff and others using AI on their behalf. It does not prescribe training as such, and since the Digital Omnibus on AI (in force July 2026) it no longer mandates any specific or sufficient level of literacy and does not require you to measure employees’ knowledge. Training is the most common and easiest way to show that you took measures. This is general information, not legal advice.
Is Article 4 still in force after the Digital Omnibus?
Yes. According to the European Commission, Article 4 has applied since 2 February 2025 and AI literacy remains an obligation for providers and deployers. The Omnibus softened it: no specific level is mandated, and the Commission and Member States take a stronger role in promoting AI literacy. National market surveillance authorities supervise and enforce it from 2 August 2026.
What are the penalties for not complying?
Article 4 has no fixed fine of its own. The Commission says national market surveillance authorities can impose penalties and other enforcement measures under national law, that any sanction must be proportionate to the case, and that sanctions are more likely where an incident is linked to a lack of appropriate training and guidance. Check your national rules with counsel.
Does my company count as a provider or deployer?
If your staff use an AI system such as ChatGPT, Copilot or Claude in a professional context, your company is generally a deployer. If you build or sell AI systems, you are a provider. Both are covered by Article 4. Non-EU companies can also be covered where their AI systems or outputs are used in the EU.
What documentation will I have afterwards?
An attendance record per employee, optional knowledge-check results, the slide pack and a one-page AI-use rules sheet adapted to your policy. These are records of what was delivered; they do not make you compliant on their own, because compliance also depends on your wider AI governance.
Is the training live, and in which language?
It is live, delivered online over Zoom, Microsoft Teams or Google Meet, in English. Participants work on their own examples and ask questions as they go. There is no recorded course or learning platform.
How much does it cost?
A half-day workshop starts at EUR 450 for up to 15 participants, a full day at EUR 750, and executive one-to-one coaching is EUR 95 per hour. Multi-week programmes are quoted after a free scoping call. GBP and CHF invoicing is available on request.
Book a free scoping call
Tell Karem how many people need training, which AI tools they use and whether you have an AI policy. You will get a written scope and a fixed quote within two working days. You can also write to karm92000@gmail.com or message on WhatsApp from the contact page.
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